Dear creators of StatAttak, designers of development statistics-based clothes,
…we came across “Life Expectancy at Birth.” Andorra was the highest with 83.51 years, and all the way at the bottom was Mozambique with 31.1 years. This shocked and horrified us, especially since the average age of our small company is just under 28 years old. We spent the next couple of weeks telling this horrible statistic to everyone we met. Everyone we told was as shocked and appalled as we were. We quickly realized that telling people individually was gonna take too long, so we came up with the idea of StatAttak – a t-shirt line based on statistics that people should be aware of. This way people would become walking billboards for these stats, and they would help spread the word. The hope is that once you see these numbers, you can’t help but want to change them.
What a fantastic idea – instead of donating money to charities have a reasonable chance of helping the poor, I can instead shell out $25 for a stylish, if illegible, t-shirt which will help raise that immeasurable asset of “awareness,” albeit only after some confused, drunken explanations at the parties I will be attending with said shirt.
Thank you StatAttak, for taking the context out of the statistics, allowing me to “make people want to change them”, even if I’m not giving them the slightest clue how best to do so.
PS – Even with my boring, un-statistical clothing, I get the feeling that I’m always a few years behind the fashion trends. T-shirts with time-varying statistics on them might go out of fashion a little faster (then again, even if Angola’s poverty rate is lower a year later, who’s going to know, right?)