Perverse incentives in fundraising

On Wednesday, Kim Kardashian is going to die a little. So is her sister, Khloé, not to mention Lady Gaga, David LaChapelle, Justin Timberlake, Usher, Serena Williams and Elijah Wood.

That day is World AIDS Day, and each of these people (as well as a host of others — the list keeps growing) will sacrifice his or her own digital life. By which these celebrities mean they will stop communicating via Twitter and Facebook. They will not be resuscitated, they say, until their fans donate $1 million.

More here. I can think of a few more tweeters that I think should join in. And isn’t $1,000,000 a little low? How about $500,000,000?

One thought on “Perverse incentives in fundraising

  1. Ranil Dissanayake

    November 29, 2010 at 5:44am

    I’d give that much to get rid of twitter altogether. (was that more than 140 characters?)

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