Branko Milanović and the Spam King of Development


A few weeks ago, I received a bizarre e-mail addressed indirectly to former World Bank economist and inequality/wealth guru Branko Milanovic. An excerpt:

Marry me, CUNY Prof. Branko Milanovic. Become part of our family of Expert Dreamers. Join the Serbia Strategic Team and help us design, create, imagine a Wonderful future for Serbia, for the World and for the Sollar System.

Yes I am positive. I want to become President of the Sollar System before 2050 with you in our team. Yes I am positive. I want to contribute my best efforts, to devote my lifetime to this wonderful challenge. And I want you, CUNY Prof. Branko Milanovic, I want you to come with me, to come with us.

Following this e-mail, a slew of my colleagues and I began to receive e-mails requesting that we receive chapters for a book known as “The Monfort Plan,” a sort of grand scheme to end global poverty by assembling a team of “Expert Dreamers” to essentially act as the world’s largest peer review body. A bit like The Avengers but without all the charisma and one-liners.

The source of these e-mails was a man named  Jaime Pozuelo-Monfort – or `JP Monfort’ as he likes to call him self. JP Monfort is a professional development spammer. As described on his bio for the Huffington Post (further proof that the only binding prerequisites for bloggers at HufPo are a hindbrain and access to a keyboard), Monfort has six or seven masters degrees in a variety of economics or finance-related subjects, although he apparently has yet to learn of the concept of diminishing returns.

Monfort is infamous for his frequent spamming of university departments and research institutes, either to recruit scholars to join his team of Expert Dreamers or to rope people into reviewing his inane book chapters. This incessant behaviour has actually resulted in not one, but four entire threads dedicated to him at, a website which itself will likely confirm any suspicions you might have that economics comprises a disconcertingly-large number of self-obsessed sexist, racist, socially-inept douchebags. If you’re in the mood for a little more entertainment, JP Monfort has a slew of videos online in which he mumbles through various aspects of his master plan – awkward, amateurish productions set in bizarre locations such as the side of a road or what appears to be a swimming pool shower. He also has an online site dedicated to “The Clinton Letters”, chronicling correspondence between him and Bill Clinton, which appears to amount to standard brush-off replies from the latter’s office, including a thank you for the Monfort Plan t-shirt that was sent his way.

His book is currently available on Amazon, although plagued by one-star reviews from irate academics targeted by his e-mails. One reviewer notes:

 While I can’t comment on the content of the book, if it’s anything like the vague, grandiose drivel I receive weekly in my inbox, I doubt it has anything practical to say about modern economic, social, and political problems…

Indeed, from reading the book chapters he has sent my way, it is difficult to discern whether Monfort is deluded, a scam artist, or some sort of weird meta-troll. His prose is circular and vague, nonsensical but coherent enough to pass for an NGO report. Some sections are devoted to describing – essentially paraphrasing – the of work other mainstream development experts, including Milanovic himself, Daren Acemoglu and our own Nancy Birdsall, rather than contributing anything new to the development debate.  Chapter 29 of the seemingly-never-ending, rambling book describes the role of the “Chief Dreamer” (inevitably Monfort himself) who would be in charge with leading the way in the fight against world poverty:

“The Chief Dreamer must remain awake while others sleep, must work in the interest of the developing world and propose forward-looking ideas that are realistic so that the reader find sufficient matter to employ his or her speculations for the rest of her life. The Chief Dreamer must be a twenty-first century Jules Verne who conquers through persuasion and not imposition. The Chief Dreamer must combine the qualities of George Kennan and Jean Monnet and be determined to defend the priorities of the vulnerable. The Chief Dreamer must be multilingual to address a variety of audiences in different geographies and must be multidisciplinary to understand the complex roots that drive today’s increasing inequality gap and inequality.”

The only novelty in the book is born out data generated by the sheer number of people Monfort has managed to piss off. You see, so many people have requested to be removed from the ever-growing list of Expert Dreamert that Monfort dedicates an entire segment of his book to analysing the breakdown of which academic disciplines are most likely to click unsubscribe:

I soon realized academics were overwhelmingly requesting to be removed from The Decem List. The trend was so notorious that I decided to create this subsection to express a concern. There is a subset of academia who may be reluctant to embrace a new economic paradigm, as it relies on new ideas not supported by the orthodox theories that for decades have been feeding the intellect of university professors from the world’s best universities.


I’m curious as to what it is about Mr. Monfort’s incoherent ramblings that appeals more to anthropologists and agricultural engineers than to economists, psychologists and sociologists. Alas, it will remain one of life’s great mysteries.

Oh, by the way, Mr. Monfort could you please drop me from your mailing list?

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