“Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the childâ€™s leg and the ketchup inside pours out like blood.”
Amanda points out that the effects might be mitigated by starchy hunger:
The smidge? That the net effect of the campaign was almost certainly to ensure that, when Kiwis hear about landmines, they develop an instant craving for french fries.
I don’t have much to say, except to continue to refer to you Texas in Africa’s excellent critique of badvocacy.