Would you like fries with that?

ketchup

There’s a lot of badvocacy out there. Amanda at Wronging Rights has given us the worst offender, ever:

“Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.”

Amanda points out that the effects might be mitigated by starchy hunger:

The smidge? That the net effect of the campaign was almost certainly to ensure that, when Kiwis hear about landmines, they develop an instant craving for french fries.

I don’t have much to say, except to continue to refer to you Texas in Africa’s excellent critique of badvocacy.